Search & Marketing
Google Ads that are judged on cost per lead, not clicks
Google Ads reach people at the exact moment they search for what you sell. That is why a badly run account burns money so fast: broad keywords, no negative keywords, no conversion tracking, and every click sent to the homepage.
We rebuild accounts around buying-intent keywords, track every call, WhatsApp click and form as a conversion, and send traffic to landing pages built for that search. Then we optimise weekly on cost per lead and revenue.
Who this is for
- Businesses spending on Google Ads without knowing their cost per lead
- Local service businesses that need calls this week
- E-commerce brands running Shopping or Performance Max campaigns
- Accounts managed by someone who has since left
What you get
Account audit
Wasted spend, missing negatives and tracking gaps found in your current account.
Conversion tracking
Calls, WhatsApp clicks and forms tracked through GA4 and Google Ads.
Search campaigns
Tightly grouped, high-intent keywords with ad copy matched to each.
Performance Max & Shopping
For e-commerce, feed optimisation and asset groups that sell.
Landing pages
Pages that match the search and remove friction from the enquiry.
Weekly optimisation
Bids, keywords and budgets adjusted on real lead and sales data.
How we work: the Borangi 5D process
- 01
Discover
Audit, data and goals
- 02
Design
Strategy and system plan
- 03
Deploy
Build and launch
- 04
Drive
Run, test, optimise
- 05
Dominate
Scale what works
Frequently asked questions
What budget do I need for Google Ads in Bangalore?+
It depends on your category’s click costs. We estimate a starting budget from keyword data during discovery, so you know what to expect before spending.
How soon will I see leads from Google Ads?+
Search campaigns can bring enquiries within days of launch. The first 2 to 4 weeks are used to learn which keywords convert, then cost per lead usually drops.
Works well with
Meta Ads (Facebook & Instagram)
Facebook and Instagram ads in Bangalore run for leads and sales. Creative testing, audience strategy and WhatsApp lead follow-up, reported in cost per lead and revenue.
Performance Marketing
Meta and Google ad campaigns engineered around cost per lead and revenue, with proper tracking, creative testing and landing pages that convert paid clicks.