Hubballi Hunters
Don't just watch the trailer. Drive the film.
Hubballi Hunters is a Kannada film from Golden Horse Cinema and the makers of Bell Bottom, in cinemas from 11 December. As the film's official tech partner, we built Hubballi Hunters Rally: a 3D racing game in Kannada that runs in any browser and lets fans play as the film's gang before release. Dostaa, our cultural-commerce brand, is the film's official merchandise partner.
What we built, and why
- 1
3D night race from Dharwad to the award function
A trailer is watched once. A game gets played again and again, and every run keeps the film's title, its city and its release date in front of fans. It runs in the browser with tap-to-steer controls, so anyone with a phone can play from a shared link, with no app to install.
- 2
Play as one of six characters from the film
Fans pick from six character cards, each with the actor's name and a special move. Udaal Pavvya's live-stream boost, for example, makes the jeep fly with his followers. Picking a favourite builds attachment to the cast before release, and gives players a reason to come back and try another driver.
- 3
Girmit fuel, a Police Patil chase and a stop at the matha
The details are local on purpose: girmit as fuel, Police Patil singing folk karaoke on your tail, and a stop to bow at Sri Siddharoodha Swami's matha. The whole game is in everyday Kannada, so North Karnataka audiences see their own city in it, not a generic racer.
- 4
Official theme, score sharing and partner billboards
Every run ends with a score to share and an invite to play with someone else, so players carry the film to their friends. The official theme plays in-game and roadside billboards credit the film's partners, so the game keeps promoting the release every time someone plays it.
Want something like this?
Every Borangi build follows the same 5D process: discover, design, deploy, drive and dominate. You get a fixed quote up front and own the code, domain and accounts from day one.